From Content to Company: Building the Legal & Business Infrastructure Behind Your Creative Brand
Program Details
This program is perfect for:
- Influencers and digital content creators
- Artists, creative entrepreneurs, and production support
- Talent managers and brand agents
- Online coaches, consultants, and educators
The audience will leave with:
- Basic guidelines for business entity formation and brand protection
- Key contract clauses to understand before signing brand deals
- An understanding of intellectual property ownership and licensing
- Practical steps to reduce legal and financial risks
- Greater confidence in negotiations
Program Summary:
Today’s content creators and creatives are more than just artists; they are brand owners, media companies, and entrepreneurs. But many influencers and artistic professionals focus narrowly on producing creative output, overlooking the financial, operational, and legal considerations necessary to thrive long-term: clear and enforceable contracts, intellectual property protection, corporate entity structuring, risk-management strategy, and reputation management.
In this session, Kristen Nugent breaks down the legal and business fundamentals that every creator needs to protect their brand, negotiate with confidence, and build sustainable income streams. She translates complex concepts into practical action that creatives can begin implementing immediately.
Format: 20 - 60+ minutes; in-person or online.
Also available as a customized intensive half-day or full-day workshop.